Most of you will have seen the outbid.lol leaderboard website go viral last week. The maker, Jonathan Wilke, has made $220k in the past 5 days.
One thing I love about this story is that Jonathan had his back against a wall last week. His boilerplate business SupaStarter (affiliate) was seeing declining sales. But he didn't panic. He just got creative and shipped something new. And it's clearly paid off!
He joined High Signal for an exclusive newsletter interview.
Can you briefly explain what Outbid is and how much you’ve made?
It’s a stupidly simple site where all you can do is to pay to get on to the leaderboard. The higher the bid, the higher your rank. You pay to get seen on the board.
How did you get the idea for Outbid.lol ?
I knew about TrustMRR where people are sharing their revenue, but I didn’t want anyone to share API keys for their payment provider. So I just chose the simplest way to rank. Pay and you are on the leaderboard.
What were your expectations when you made it?
I didn’t really have any expectations. This was a fun side project I built on a Wednesday night while cooking dinner (the coding agent was doing most of the work). I thought if this thing makes a few hundred bucks in total, that would be nice.
