Selling Unicorn Platform for $800k

I was thrilled to see recently Alex Isora make $800k by selling Unicorn Platform, a website builder, as I previously interviewed him about learning to code without a CS degree. Alex has stayed on at Mars, the company which has acquired him and unlike a lot of founders, will stay working on his product post-acquisition. I am excited to share an interview with Alex about making a life-changing amount of money from this sale.

Can you tell us what you’ve achieved with Unicorn Platform?

Absolutely! With Unicorn Platform (affiliate), I have achieved significant success and growth. Here are some of the key achievements:

• Revenue: Unicorn Platform has grown to generate an impressive $16,000 in monthly recurring revenue (MRR).

• Paying Customers: We have acquired over 1,000 paying customers who trust and use Unicorn Platform for their website building needs.

• Total Users: To date, Unicorn Platform has amassed a user base of 41,000 users and counting.

• Product Hunt Success: I have launched Unicorn Platform on Product Hunt, where it gained immense popularity and became the number one product of the day. This launch brought in a significant boost in users and conversions.

• SEO Traffic: Through effective SEO optimization efforts, Unicorn Platform has achieved good positions for relevant keywords, resulting in approximately 400 clicks per day from organic search traffic.

• Supportive Community: The support and loyalty of the Unicorn Platform community, including Indie Hackers and existing users, have played a vital role in the growth of the platform. Their word-of-mouth referrals and support have been invaluable.

Why did you create Unicorn Platform?

I've always had this itch in my head, this nagging feeling that the world needed a simple landing page builder. And I don't mean the vague "simple" that you see in all those ads floating around the web. No, I mean truly simple.

I was armed only with my passion for web development and a burning desire to make a difference. I wanted to provide fellow founders with a tool that they could easily use to create stunning landing pages without all the unnecessary complexity.

Any tips for selling a website like Unicorn Platform?