I interview Alex West, the founder of CyberLeads, a business which is doing $300k in annual recurring revenue.

CyberLeads is a "boring business" - Alex finds business leads of companies with recent VC funding and sells them to agencies for them to use in pitches.

Alex formerly worked on a "change the world" project but it didn't make enough money and he had to go back to a job.

Settle in for 35 mins of Alex talking about B2B vs B2C, his stoic approach to competition, why a "boring" business is best and how he prioritises his lifestyle above making a cool app to impress people at parties.

As usual, the High Signal members were able to ask Alex questions as well.